Our Story, Your Flavor Discover the journey behind every spice
Who We Are
Vinay Masala: A Legacy Born from Passion
Founded in 2013 by Mrs. Durgabai Devlal Sontakke in Wadegaon, Akola, Maharashtra, Vinay Masala began as a small-scale venture driven by a powerful vision – to bring pure, authentic, and fresh spices to every Indian household.
What started in the humble setting of Wadegaon has blossomed into a trusted name that represents quality, tradition, and excellence across the region. Mrs. Sontakke’s dedication to preserving the authentic taste of Indian cuisine, combined with her commitment to purity, laid the foundation for what Vinay Masala stands for today.
For over a decade, Indian cuisine has been celebrated worldwide for its bold flavors, vibrant colors, and aromatic spices. At Vinay Masala, we are proud custodians of this rich culinary legacy, bringing you the authentic taste of India with every product we create.
We believe that food is not just sustenance; it’s the heart and soul of our culture, deeply woven into the fabric of our celebrations, traditions, and everyday life. Every spice we offer carries within it the warmth of Indian kitchens, the wisdom of age-old recipes, and the promise of unforgettable meals.
Our Journey
From Wadegaon to Your Kitchen: The Vinay Masala Story
Our journey began in 2013 when Mrs. Durgabai Devlal Sontakke, with deep respect for traditional spice-making methods and a passion for authentic flavors, established Vinay Masala in Wadegaon, Akola. What started as a small-scale family operation has evolved into a mission to preserve and share Maharashtra’s and India’s culinary treasures.
From the very beginning, we’ve maintained direct relationships with farmers in Akola and surrounding regions. We personally visit farms, understanding the soil, the season, and the care that goes into growing premium spices. By purchasing directly from farmers, we ensure they receive fair prices for their hard work while securing the freshest, highest-quality raw materials for our products.
Our commitment goes beyond business – we actively help farmers grow their products by providing support, guidance, and guaranteed purchases. This partnership ensures sustainable farming practices and empowers rural communities while guaranteeing that what reaches your kitchen is nothing short of perfection.
We traverse the diverse agricultural landscapes of Maharashtra and beyond – from the chili farms to the turmeric fields, from the coriander-rich regions to the finest spice-growing areas – personally selecting every ingredient. Our relationships with farmers are built on trust, fair practices, and a shared commitment to quality.
Every step of our process, from sourcing to packaging, is guided by one principle: never compromise on purity. We combine traditional grinding techniques with modern hygiene standards to ensure authentic taste and maximum freshness.
Our Premium Product Range
Crafted with Tradition, Perfected with Care
At Vinay Masala, we specialize in creating authentic spice blends and pure powders that bring restaurant-quality taste to your home kitchen:
🍖 Shahi Mutton Masala Our signature blend crafted for rich, aromatic mutton dishes. A perfect balance of premium spices that transforms ordinary mutton into a royal feast.
🍗 Shahi Chicken Masala Specially formulated to enhance chicken preparations with authentic flavors. Each ingredient is carefully selected to create that restaurant-style taste at home.
🧈 Shahi Paneer Masala A luxurious blend that brings the richness of Shahi Paneer to your kitchen. Aromatic, flavorful, and perfectly balanced for creamy paneer dishes.
🍛 Shahi Pav Bhaji Masala The secret to perfect Pav Bhaji! Our special blend captures the authentic street-food flavor of Mumbai’s famous dish with the right amount of spice and aroma.
🌶️ Red Chilli Powder Made from the finest sun-dried red chillies, sourced directly from farmers. Vibrant color with perfect heat balance – the foundation of authentic Indian cooking.
🌿 Dhaniya Powder (Coriander Powder) Freshly ground from premium coriander seeds. Rich aroma and earthy flavor that’s essential for traditional recipes.
💛 Haldi Powder (Turmeric Powder) Pure, golden turmeric with maximum curcumin content. Sourced directly from farms, known for its health benefits and essential role in Indian cuisine.
Our Values
What We Stand For
🌾 Pure, Authentic, Fresh Our three-word promise defines everything we do. Every product from Vinay Masala is 100% pure with no artificial colors, no preservatives, and no fillers – just natural ingredients as nature intended them to be.
👩🌾 Direct from Farmers We purchase fresh ingredients directly from farmers, ensuring quality from the source. This direct relationship eliminates middlemen, ensures freshness, and provides fair compensation to those who grow our spices.
🤝 Empowering Farmers We don’t just buy from farmers; we partner with them. By providing support to help farmers grow their products, we create sustainable livelihoods and ensure the continued availability of premium-quality ingredients.
🇮🇳 Celebrating Maharashtra’s Heritage Rooted in Wadegaon, Akola, we’re proud ambassadors of Maharashtra’s rich culinary traditions while serving all of India with authentic flavors.
✨ Quality Without Compromise From sourcing to grinding, from testing to packaging – every stage undergoes rigorous quality checks. We don’t just meet standards; we set them.
🤝 Building Trust Since 2013, we’ve built our reputation one customer at a time. Our relationship with you goes beyond transactions – we’re partners in your culinary journey.
💚 Hygiene & Safety Every product is processed in clean, controlled environments following strict food safety protocols, ensuring your family’s health and safety.
Our Mission & Vision
Our Mission To provide every household with the finest, freshest, and purest spices and signature masala blends that make authentic Indian cooking delightful and convenient – preserving tradition while supporting the farming communities that make it all possible.
Our Vision To become Maharashtra’s and India’s most trusted spice brand, recognized for uncompromising quality, authentic flavors, farmer-first practices, and the genuine aroma of India – one kitchen at a time.
The Vinay Masala Difference
Why Choose Us?
✅ Founded on Tradition – Established by Mrs. Durgabai Devlal Sontakke with a vision for authentic flavors
✅ Small-Scale Excellence – Started small in 2013, growing steadily while maintaining uncompromising quality standards
✅ Farm-Direct Freshness – Ingredients purchased directly from farmers, ensuring maximum freshness and quality
✅ Farmer Support – We actively help farmers grow their products, creating sustainable partnerships
✅ Specialty Blends – Our Shahi range brings royal restaurant-style taste to your home
✅ 100% Pure – No artificial colors, no preservatives, no fillers – just pure, authentic spices
✅ Maharashtra Roots – Proudly based in Wadegaon, Akola, serving customers with local values and national reach
✅ Lab-Tested Quality – Every batch is tested to ensure zero adulteration and maximum purity
✅ Value for Money – Premium quality at honest prices – direct sourcing means better value for you
Our Product Philosophy
Crafted with Care, Delivered with Love
At Vinay Masala, every product tells a story of dedication and authenticity. Our Red Chilli Powder carries the fire of Maharashtra’s soil. Our Haldi brings the golden warmth of wellness directly from farmers’ fields. Our Shahi Masala range holds the secret to restaurant-quality dishes at home.
Under the guidance of Mrs. Durgabai Devlal Sontakke, we’ve perfected the art of creating signature blends that stand out. Our “Shahi” range – including Shahi Mutton Masala, Shahi Chicken Masala, Shahi Paneer Masala, and Shahi Pav Bhaji Masala – represents our commitment to bringing royal, restaurant-style flavors to everyday home cooking.
We don’t just grind spices; we preserve memories, honor traditions, and create experiences. Each pack is a bridge between the fertile farms of Maharashtra and your modern kitchen.
Our Commitment to Farmers
Growing Together: Our Farmer Partnership
At Vinay Masala, we believe that great spices begin with great farming. That’s why we’ve built strong, lasting relationships with farmers in Akola and surrounding regions.
How We Support Farmers:
- Direct Purchase: We buy directly from farmers, eliminating middlemen and ensuring fair prices
- Growth Support: We provide guidance and resources to help farmers improve their yield and quality
- Guaranteed Market: Our committed purchases give farmers security and stability
- Quality Partnership: We work together to maintain the highest standards from seed to harvest
- Sustainable Practices: We encourage and support farming methods that protect the land for future generations
When you choose Vinay Masala, you’re not just buying spices – you’re supporting rural livelihoods and sustainable agriculture.
Our Commitment to You
A Promise in Every Pinch
When you open a pack of Vinay Masala, you’re not just opening a spice container – you’re opening a world of authentic Indian flavors, carefully preserved and delivered to your doorstep straight from the farms of Maharashtra.
We promise:
- 100% Pure ingredients sourced directly from trusted farmers
- No artificial colors that compromise your health
- No preservatives that diminish natural goodness
- No fillers that dilute authentic taste
- Farm-fresh quality in every pack
- Fair-trade practices that support farming communities
- Consistent quality maintained since 2013
Just pure, honest, authentic spices – made with care by Mrs. Durgabai Devlal Sontakke and the Vinay Masala family.
From Our Founder
A Message from Mrs. Durgabai Devlal Sontakke
“When I started Vinay Masala in 2013 from our small facility in Wadegaon, my dream was simple – to bring the authentic taste of traditional Indian spices to every kitchen while supporting the hardworking farmers of our region.
Over the years, what began as a small-scale operation has grown beyond my expectations, but our values remain unchanged. We still source directly from farmers, we still grind in small batches to ensure freshness, and we still refuse to compromise on purity.
Every pack of Vinay Masala carries my personal commitment to quality and authenticity. When you cook with our spices, you’re using the same care and ingredients I would use in my own kitchen.
Thank you for trusting us with your family’s meals. Your satisfaction is our greatest achievement.”
With warmth and gratitude, Mrs. Durgabai Devlal Sontakke Founder, Vinay Masala
Join Our Family
Be Part of Our Flavorful Journey
Vinay Masala is more than a brand – it’s a community of food lovers, tradition keepers, flavor seekers, and farmer supporters. When you choose us, you become part of a family that celebrates authentic Indian cooking and sustainable agriculture.
We invite you to:
- Experience the difference that farm-fresh, pure spices make
- Try our signature Shahi range for restaurant-quality taste at home
- Support ethical farming practices with every purchase
- Share your culinary creations with us
- Be part of preserving India’s rich food heritage
Whether you’re cooking everyday dal-chawal or preparing special feast dishes, Vinay Masala is your trusted companion in the kitchen.
Our Promise for Tomorrow Growing Together, Staying True
From our humble beginnings in 2013 to today, we’ve grown steadily while staying true to Mrs. Sontakke’s founding vision. As we continue to expand, our commitment remains unchanged: to deliver the finest spices while supporting farmers and preserving the values that define us.
We’re constantly improving – not to change what makes us special, but to serve you and our farming partners better. From expanding our product range to improving packaging, from adopting sustainable practices to enhancing customer experience – every step forward is taken with you and our farmers in mind.
Vinay Masala –
Where Tradition Meets Trust, Farm Meets Family
From the fields of Wadegaon, Akola to your kitchen, from Mrs. Durgabai Devlal Sontakke’s vision to your culinary creations – Vinay Masala represents a decade of dedication to purity, authenticity, and farmer welfare.
Thank you for being part of our story since 2013. Together, let’s celebrate the incredible diversity of Indian cuisine, support our farming communities, and enjoy authentic flavors – one pure spice at a time.
Experience the Aroma of India. Experience Vinay Masala.
Pure. Authentic. Fresh. Since 2013.
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Contact Information:
Vinay Masala Wadegaon, Akola, Maharashtra
Phone: 9960461793 
Email: connect@vinaymasala.com